Privacy Policy: Mel Larsen & Associates
- Introduction
1.1 We are committed to safeguarding the privacy of our website visitors and service users.
1.2 This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data.
1.3 We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website.
1.4 In this policy, "we", "us" and "our" refer to Mel Larsen & Associates. For more information about us, see Section 13.
- This privacy notice applies to data we may collect
2.1 We may collect data in the following circumstances:
- When you hire us for goods and services
- When you request information, call us or meet with us
- When you complete one of our market research surveys online or offline
- When you complete one of our customer satisfaction surveys online or offline
- When you subscribe to a newsletter, register for an event or request a publication
from us
- When you supply us with goods and services
- When you visit our website
- When we acquire personal data through meetings, engagements, calls
- How we use your personal data
3.1 In this Section 2 we have set out:
(a) the general categories of personal data that we may process;
(c) the purposes for which we may process personal data; and
(d) the legal bases of the processing.
3.2 We may process data about your use of our website and services ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use.
3.4 We may process information contained in any enquiry you submit to us via email or via telephone and online calls regarding goods and/or services ("enquiry data"). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and services to you. The legal basis for this processing is contractual obligations. The enquiry data can include information such as:
- name
- email address
3.5 We may process personal data collected from you during meetings or calls. The source of this data is information given verbally. This data may be processed for the purposes of following up on marketing and business opportunities. The legal basis for this processing is consent. This data may include:
- full name
- company name
- email address
- telephone number
- social media addresses
3.6 We may process information when you hire us to deliver goods and/or services ("client personal data"). The client personal data may be processed for the purposes of delivering relevant goods and services to you. The legal basis for this processing is contractual obligations. The enquiry data can include information such as:
- full name
- company name
- email address
- telephone number
- social media addresses
3.7 We may process information collected from you when you take part in on of our online or offline surveys (“personal data”). The legal basis for this processing is legitimate interests. The personal data can include information such as:
- full name
- company name
- email address
- telephone number
- social media addresses
- demographics
- interests, opinions and activities
3.8 We may process information that you post for publication on our website or through our services ("publication data"). The publication data may be processed for the purposes of enabling such publication and administering our website and services. The legal basis for this processing is legitimate interests. Publication data can include:
- testimonials
- articles
- links to other sites
3.9 We may process information that you provide to us for the purpose of subscribing to our email notifications and newsletters ("notification data"). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is our legitimate interests, namely communications with our website visitors and service users.
3.10 We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely [the protection and assertion of our legal rights, your legal rights and the legal rights of others.
3.11 We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
3.12 In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
3.13 Please do not supply any other person's personal data to us, unless we prompt you to do so.
- Providing your personal data to others
4.1 We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
4.2 Your personal data held in our website database will be stored on the servers of our hosting services providers identified at Bluehost.com.
4.3 We may disclose data to our suppliers or subcontractors insofar as reasonably necessary for conducting our business and delivering our goods and services.
4.4 We may disclose personal data to institutions and individuals that we are collecting data on behalf of ie. our Clients. However we will always ask for your permission to do so.
4.5 In addition to the specific disclosures of personal data set out in this Section 3, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
- International transfers of your personal data
5.1 In this Section 4, we provide information about the circumstances in which your personal data may be transferred to countries outside the European Economic Area (EEA)
5.2 The hosting facilities for our website are situated in The United States of America. The European Commission has made an "adequacy decision" with respect to the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission, a copy of which you can obtain from The European Commission.
5.3 We are currently using the services of the following suppliers:
- Dropbox (USA)
- Trello (USA)
- Stripe (USA)
- ActiveCampaign (USA)
- MailChimp (USA)
- EventBrite (USA)
- Clickfunnels (USA)
- Xero (New Zealand)
5.4 The European Commission has made an "adequacy decision" with respect to the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission, a copy of which can be obtained from The European Commission:
5.5 You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.
- Retaining and deleting personal data
6.1 This Section 5 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
6.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
6.3 We will retain your personal data as follows:
(a) usage data will be retained for a minimum period of 2.5 years following the date of collection, and for a maximum period of 3 years following that date.
(b) account data will be retained for a minimum period of 6 months following the date of closure of the relevant account, and for a maximum period of 1 year following that date;
(c) publication data will be retained for a minimum period of 3 months following the date when the relevant publication ceases to be published on our website or through our services, and for a maximum period of 6 months following that date.
(d) enquiry data will be retained for a minimum period of 3 months following the date of the enquiry, and for a maximum period of 1 year following that date;
(e) transaction data will be retained for legal and accounting purposes for a minimum period of 6 years following the date of the transaction, and for a maximum period of 7 years following that date;
(f) notification data will be retained for a minimum period of 1 day following the date that we are instructed to cease sending the notifications, and for a maximum period of 1 week following that date, providing that we will retain notification data insofar as necessary to fulfil any request you make to actively suppress notifications;
(g) survey data will be retained for a minimum period of 1 year following the date of the data collection, and for a maximum period of 3 years following that date.
6.4 Notwithstanding the other provisions of this Section 5, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
- Your rights
7.1 In this Section 6, we have listed the rights that you have under data protection law.
7.2 Your principal rights under data protection law are:
(a) the right to access - you can ask for copies of your personal data;
(b) the right to rectification - you can ask us to rectify inaccurate personal data and to complete incomplete personal data;
(c) the right to erasure - you can ask us to erase your personal data;
(d) the right to restrict processing - you can ask use to restrict the processing of your personal data;
(e) the right to object to processing - you can object to the processing of your personal data;
(f) the right to data portability - you can ask that we transfer your personal data to another organisation or to you;
(g) the right to complain to a supervisory authority - you can complain about our processing of your personal data; and
(h) the right to withdraw consent - to the extent that the legal basis of our processing of your personal data is consent, you can withdraw that consent.
7.3 These rights are subject to certain limitations and exceptions. You can learn more about the rights of data subjects by visiting https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/.
7.4 You may exercise any of your rights in relation to your personal data by written notice to us via email, using the contact details set out below.
- About cookies
8.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
8.2 Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
8.3 Cookies do not typically contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.
- Cookies that we use
9.1 We use cookies for the following purposes:
(a) authentication and status - we use cookies to identify you when you visit our website and as you navigate our website, and to determine if you are logged into the website,
(b) personalisation - we use cookies to store information about your preferences and to personalise the website for you,
(c) security - we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally,
(d) advertising - we use cookies to help us to display advertisements that will be relevant to you,
(e) analysis - we use cookies to help us to analyse the use and performance of our website and services,
(f) cookie consent - we use cookies to store your preferences in relation to the use of cookies more generally,
- Cookies used by our service providers
10.1 Our service providers use cookies and those cookies may be stored on your computer when you visit our website.
10.2 We use Google Analytics. Google Analytics gathers information about the use of our website by means of cookies. The information gathered is used to create reports about the use of our website. You can find out more about Google's use of information by visiting https://www.google.com/policies/privacy/partners/ and you can review Google's privacy policy at https://policies.google.com/privacy.
- Managing cookies
11.1 Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
(a) https://support.google.com/chrome/answer/95647 (Chrome);
(b) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
(c) https://help.opera.com/en/latest/security-and-privacy/ (Opera);
(d) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
(e) https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac (Safari); and
(f) https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).
11.2 Blocking all cookies will have a negative impact upon the usability of many websites.
11.3 If you block cookies, you will not be able to use all the features on our website.
- Amendments
12.1 We may update this policy from time to time by publishing a new version on our website.
12.2 You should check this page occasionally to ensure you are happy with any changes to this policy.
- Our details
13.1 This website is owned and operated by Mel Larsen.
13.2 Our principal place of business is at 61 Bridge Street, Kington, HR5 3DJ.
13.3 You can contact us:
(a) using our website contact form;
End of Privacy Policy.